Performance footwear and apparel brand Hoka, a division of Deckers Brands, has opened its largest store in Singapore at Jewel Changi Airport. The new location, spanning over 1,200 square meters, features the brand’s widest lifestyle range to date. It includes a dedicated 3D foot scanning station to customize running shoes, a community run hub for local athletes, and a dedicated space for lifestyle apparel.
The store, located within the Jewel Changi Airport complex, is designed to serve both travelers and local residents. It offers a seamless shopping experience with interactive displays and a dedicated staff trained in product expertise. The 3D foot scanning technology allows customers to get a personalized shoe fit, enhancing comfort and performance.
Hoka has been expanding its retail presence in Southeast Asia, with Singapore marking a key milestone. The opening follows a series of store launches in Malaysia and Indonesia. The brand’s focus on innovation and community engagement aligns with its strategy to strengthen its position in the region. The store is expected to attract a mix of fitness enthusiasts and fashion-conscious consumers.
The new store reflects Hoka’s commitment to integrating technology with lifestyle. It also underscores the growing importance of experiential retail in the region. With its emphasis on personalization and community, the store aims to become a destination for both casual shoppers and serious athletes.
