Adidas Singapore has launched Mission <2:40, a campaign targeting runners to improve their half marathon times. The initiative, announced on October 27, 2026, focuses on reducing the collective average finish time of the adidas Half Marathon. The campaign includes training programs, community events, and performance tracking tools.
The goal is to have more runners complete the race in under two hours. Adidas has partnered with local running clubs and fitness experts to support participants. The campaign runs until the 2026 half marathon, which is scheduled for March 2026. Runners can access online resources and attend weekly training sessions.
Mission <2:40 follows previous efforts by adidas to promote running in Singapore. In 2023, the brand introduced a similar campaign that saw a 12% increase in participants. This new initiative aims to build on that success by encouraging more runners to aim for faster times. The campaign also highlights the importance of community support and regular training.
