Chan, the newly appointed executive chairman of SPH Media, has set his sights on converting readers who remain unconvinced of the media's value. This marks Chan's third leadership position at SPH without prior elected political experience. The appointment underscores a strategic shift within the organization to address reader engagement in an evolving media landscape. Chan's background in business and media management positions him to lead initiatives aimed at strengthening reader trust and participation. The move reflects broader efforts by SPH to adapt to changing consumer habits and digital trends. Chan emphasized the importance of transparency and relevance in maintaining reader loyalty. His focus on direct engagement with readers highlights a growing emphasis on audience interaction in media strategy. The role comes at a time when media organizations are increasingly seeking ways to connect with audiences amid rising competition and shifting consumption patterns. Chan's leadership is expected to influence the direction of SPH's editorial and business strategies in the coming months.