Kylian Mbappé has officially ended his long-standing partnership with Nike after 20 years, joining Swiss sportswear brand On. The move marks a significant shift in the footballer’s endorsement portfolio, as he transitions from the iconic Swoosh to On, a rising player in the athletic wear industry. The deal includes a new equity partnership and the launch of a dedicated boot line, signaling On’s ambition to expand into professional football.
Mbappé, who has been a Nike ambassador since his early days, is now set to lead On’s soccer expansion. The Swiss brand, known for its performance-driven designs, has already attracted high-profile figures like tennis star Roger Federer as an investor. With Mbappé’s endorsement, On aims to carve out a niche between established giants and emerging competitors in the sportswear market.
The transition comes as On prepares to make its mark in football, leveraging Mbappé’s global influence and star power. The brand has also enlisted former footballer Thierry Henry to support its entry into the sport. This strategic move underscores On’s commitment to growing its presence in the football world, backed by a star player and a seasoned industry figure.
The announcement has generated considerable interest, highlighting the evolving landscape of athlete endorsements and brand collaborations in sports. Mbappé’s decision reflects a broader trend of athletes seeking partnerships that align with their personal and professional goals.
